Example: “I want to begin by first saying that the risk to the public is very low.”
Return to your key message(s) frequently.
Example: “As I said a moment before, the risk is very low.”
Return to your key message(s) frequently.
Example: “As I said a moment before, the risk is very low.”
“Bridge” back to your key messages.
When the conversation strays, use transitions to return to key points. For example, if a reporter asks a question that is not related to your key points, answer the question, then bridge back to what you want to say.
Examples:
“Another thing to remember is…”
“What all this information tells me is…”
“Let me just add to this that…”
“[response to question]. And in addition…”
“Before we continue, let me take a step back and repeat that…”