In this section, you learned about strategies for working with the media, including:
- providing information to journalists fairly
- respecting deadlines
- taking time and space limitations into consideration
When working with reporters:
- build relationships with them before disasters strike
- make sure that they get the facts they need during the disaster
- never go “off the record.”
You can exert control of the story if you are concise and stay on message:
- Flagging, sign posting, and bridging are techniques for highlighting your key messages.
- Prepare in advance for interviews
- remember that your body language significantly influences how people receive your message.